After a pitch process involving 10 agencies, WMcCann was selected to serve the brands Itaipava, Crystal and Lokal.

Grupo Petrópolis, the largest company with 100% national capital in the beer sector, has just chosen WMcCann as its new communication agency. The pitch process, conducted by Scopen, took three months and involved nine other agencies in the first phase and three in the second phase. 

WMcCann will be responsible for the strategy and execution of the Itaipava, Crystal and Lokal brands.