Gala Bingo today launch over 60 tongue-in-cheek idents to celebrate their sponsorship of ITV’s The Chase. 

To continue the brand’s mission of bringing the joy back into bingo, and featuring the same cast as their latest campaign (The Gala Gang), Gala Bingo’s new sponsorship idents feature a ‘gameshow’ called: The Answer is Bingo. 

Across the idents we see the Gala Gang go head-to-head with ITV’s Chasers in this new gameshow.

What starts out as a seeming battle of wits, falls into a comedic tailspin where the contestants get creative in how they answer the host’s range of questions with the single answer, Bingo.

Questions include: ‘What is the only anagram of the word boing?’, ‘This town in south-eastern Burkina Faso shares its name with what game?’ and ‘In police slang, what’s the rear seat in a PSU carrier called?’

The answer to all these questions is, unsurprisingly, bingo.

The idents were shot by Noah Harris of Agile films, who directed Gala’s 2022 brand campaign, where we saw the Gala Gang chase hot air balloons across the UK in search of five lining up perfectly to get bingo.

Noel Hamilton, executive creative director at neverland, said: ‘Bingo’

Sara Jolly, head of brand and content at Gala Bingo, said: ‘Bingo’