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FRIEND's Paul Herrmann Takes You on a Cyber Exploration of Versace Jeans Couture's AW/22 Collection

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Director shoots feverishly glib film in collaboration with Dazed Studio

FRIEND's Paul Herrmann Takes You on a Cyber Exploration of Versace Jeans Couture's AW/22 Collection

FRIEND's inimitable Paul Herrmann collaborates once more with Versace and Dazed with his feverishly glib film to launch the Versace Jeans Couture AW/22 collection.

Online only film developed in collaboration with Dazed Studio is a cyber-exploration of VJC’s newest collection, as styled by Allegra Versace herself.

The fashion megalith synonymous with '90s grandeur undergoes a cyber reimagining from Herrmann who captures that universal feeling of excitement before a big night out with your pals. Overlaying HTML texts between our starry-eyed heroes getting together and getting dolled up encapsulates this unparalleled anticipation on the nose. Some feelings never seem to change; neither do the clothes.

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Production
Agency / Creative
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Genres: People

Categories: Denim, Clothing and Fashion

FRIEND, Fri, 07 Oct 2022 08:49:39 GMT