APACAUVI, the non-profit organization in France that fights for safer cities has launched an outdoor campaign to bring attention to the dangers of reckless E-scooter driving. 

The organisation partnered with MullenLowe France in this bold campaign designed to stop people in their tracks. The work is in response to a sharp increase in accidents in major French cities, including one that resulted in the death of a rider near Paris in December. 

The risks of driving E-scooters, both to riders and to others around them are not always apparent. With this campaign, APACAUVI and MullenLowe France aimed to make awareness about E-scooter dangers unavoidable by placing wheelchairs in various parking areas across major French cities with one clear message: "One means of transport can lead to another."

The campaign will be on-going throughout the year. For more information on APACAUVI please go to www.apacauvi.org