M&C Saatchi Talk
Thu, 13 Oct 2022 13:28:12 GMT
Today, Foot Locker Europe reveals South London rapper, Cristale, as the latest face of their ‘Powered by You’ platform.
Cristale is a 21-year-old rapper from South London who first entered the spotlight for her music in 2020, after spitting a freestyle over Drake and Headie One’s ‘Only You’. Fast forward to 2022, and she’s been featured in BBC 1Xtra’s ‘Hot for 2022’ list and dropped viral hit ‘Bong Bing’ featuring Jamaican artist Laa Lee, which has close to 5M streams on YouTube and 600k+ video creations on TikTok.
The ‘Powered by You’ initiative, which launched in 2021, aims to empower, inspire and create a more progressive future for all, regardless of gender, race, sexual orientation, size or ability. The partnership with Cristale elevates Foot Locker’s existing authentic connection to the UK and the city of London, following recent launches such as the exclusive Nike TN Brixton and the refurbishment of the Clapham community basketball court.
As part of her partnership with Foot Locker for ‘Powered By You’, Cristale stars in a new campaign film. In the launch video, Cristale describes how despite all of her successes, she still feels like an outsider. In light of this, she reveals how she’s driven, inspired and powered by introspection.
The Powered By You collection, which Cristale has helped to create looks for, is now available to shop online here.
Cristale commented on the partnership: “I honestly feel truly blessed to have been chosen to work on the Powered By You campaign. With the aim of striving to empower and inspire people from all genders, race, and backgrounds… I am so proud to be the face of a movement that’s so historical. It really resonates with me, as despite all of the things which I have achieved, and the boxes I have ticked, I can often still feel like an outsider. To help battle this, I see every day as an opportunity to make something of myself.
“I’m also so excited to have had the opportunity to style some of Foot Locker’s key products as part of their Powered By You initiative. The looks include styles and colourways from some powerful brands such as Nike, Adidas and Puma… I love it, and know others will too!”
To kick off the partnership, Cristale will be taking to the stage tonight (13th October) at the opening of the new Foot Locker Stratford store, where she’ll be performing her brand-new track, 'Far Away' (due to launch at 8pm on Thursday 13th October).
Stream 'Far Away' here.
Categories: Shoes, Clothing and FashionM&C Saatchi Talk, Thu, 13 Oct 2022 13:28:12 GMT