2022 held a third year of beautiful Christmas collaborations between agency Puig, and the Badgers! As usual, the team was overjoyed to accept what we now refer to as our most ‘Christmassy’ campaign to date! The brief was to transform an old fashioned fairground into an enchanting bright and colourful Loubified destination revealed by Christian Louboutin's latest character, 'Miss Loubi Snow'!

One snowy winter’s night, Miss Loubistar takes us through five Christian Louboutin rides that individually house the classic and new beauty products collection for 2022; focusing on their individuality and their unique aesthetic.

With the fairground carousel as the centrepiece of the campaign, the elegant and diverse product range that Christian Louboutin has to offer were designed into every ride. Among the trees, the night sky and the Christmas lights, the products told a magical story of their own as they stood tall in the open mountain space generating the buzz for the Christmas gifting period.

The Badgers unique ability to provide both exquisite design and meticulous attention to detail is something we will continue to take pride in. Being involved from creative inception to final delivery, whilst weaving through a series of technical challenges, the final campaign showcases these values perfectly.

The Christmas campaign transcended multiple platforms and modes of publication which required an army of assets in multiple formats ensuring they could be used across retail and social media.

Velvet Badger combed through the film to identify the perfect pack shots and compositions for gifs, stills and cutdown videos to be edited and rendered in multiple formats. In addition, Velvet created individual capsule videos to tease more of the products for a range of global markets.