Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

electriclimefilms Tells the Story of a Boy and His Plant in Nostalgic Spot

67

ADD TO COLLECTION

Director Omar Abbas teams up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign

electriclimefilms Tells the Story of a Boy and His Plant in Nostalgic Spot

Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign.

From the vision of director Omar Abbas, electriclimfilms’ Dubai team created a dreamy, imaginative hero film to illustrate what Alghadeer can offer.

The film’s narrative and core are told through a child’s perspective, which is inherently buried within each of us, even as we have grown from experiences and been made aware of boundaries. 


With an all-encompassing imagination, Aldar ‘Alghadeer’ paints an image of what a natural yearning to be limitless looks like — unfettered by the laws of logic.

Shot with a contrast between a concrete jungle and a natural haven, the Alghadeer community and residential area is portrayed as a place out of a storybook; a kind of extravagance and excitement to indulge in no matter how old one is. 

For that sense of warmth and richness in an achievable daydream, every aspect of the production was done to cater towards the story and inviting look: from the locations and art direction to framing and camera movement.

CREDITS

Brand
Agency / Creative
Production
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Luxury

electriclime° | Sydney, Thu, 08 Jul 2021 09:07:00 GMT