electriclime° teamed up with LOUD agency to create a new ambient and natural spot for Lipton Tea in Australia.

This 15 second film for Lipton was inspired by the manufacturing of tea in Kenya which is enjoyed internationally, including Down Under.

With Jake Ward as director and director of photography, the piece highlights Lipton’s Quality Black Tea, by using all natural lighting and authentic ambiences.

The concept behind the film was to create an afternoon picnic feeling, bringing together warm and organic moments between a group of friends.