Dino will be responsible for leading the MullenLowe Mediahub team in the UK, complementing the agency’s recent high profile hires, including Chief Creative Officer Jose Miguel Sokoloff, Chief Strategy Officer Jo Arden, and Chief Operations Officer Ian Douglas. Dino will report to Ross Jenkins, Mediahub’s Executive Director EMEA and APAC, and Dale Gall, MullenLowe Group’s UK CEO.

The hire follows rapid growth and notable recent pitch successes for MullenLowe Mediahub in the UK, including the capture of Western Union’s Global AOR for communications planning and media buying towards the end of 2016. MullenLowe Mediahub revenues have increased by 106% over the past four years. Additionally, in the US they were awarded Creative Agency of the Year in 2016 by Mediapost. 

Dino is already recognised in the industry as a brilliant media strategist, spending the previous five years as Head of Strategy at the7stars, helping to grow the agency to the UK’s largest Media Independent, Sunday Times Top 20 Small Company to Work For, and both MediaWeek and Campaign Media Agency of the Year in 2015. On a personal level, he was listed as a Top 10 Media Planner in Campaign’s Annual 2016.

Dino comments: "After just over five years challenging and disrupting the market with the7stars, it was always going to take an incredible opportunity to lure me away. MullenLowe Mediahub’s work first caught my attention, yet the vision and ambition, which can be seen by the quality of their recent hires, made the persuasion complete. I’m looking forward to working creatively with a hungry team, offering collaborative media solutions that clients are more frequently demanding."

Jenny Biggam, 7stars Founder, comments, “Dino joined a relatively small Charlotte Street media agency and has contributed a lot to our success in the last five years.  We are grateful for everything he has achieved and wish him the greatest success in his new role”.

Dale Gall, MullenLowe London CEO says, “I am a huge fan of 7stars and have long wanted to work with Dino; he is great thinker, collaborator and provocateur. We share a clear vision on the type of work we want to create and I know that Dino will work brilliantly with Jo, Jose-Miguel, Tom and the rest of the leadership team to achieve it.”

Ross Jenkins, MullenLowe Mediahub Executive Director EMEA and APAC explains: “We are delighted Dino has chosen to join us at MullenLowe Mediahub. He is the consummate modern communications strategist with an expansive knowledge of the UK media landscape, and the time is right for him to extend his intellect and personality into agency management. We’ve had a brilliant 12 months at MullenLowe Mediahub UK and we know Dino is the right person to continue that momentum”.