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Condom Brand ONETOUCH's 'Amulet of Protection' Wards off Bad Omens on Halloween Night


Yell BKK teams up with the Thai condom brand to help recap how to use condoms correctly and tackle Thailand's teen pregnancy statistics

Condom Brand ONETOUCH's 'Amulet of Protection' Wards off Bad Omens on Halloween Night

Thailand ranks 2nd in teen pregnancy among other ASEAN countries, and this doesn’t include STDs.

ONETOUCH, a Thai condom brand, wants to take part in minimising the problems by helping recap how to use condoms correctly in an unforgettable way.

Beliefs, amulets, wish-washes, and Thai people are inseparable with no gender or age in between. That’s why there is no surprise in finding different kind of paper talismans in peoples wallets or rooms as they believe it will prevent them from bad omens.

It inspired Yell BKK to design the condom package into an amulet named 'Yan-Pok-Pong' which imprints the usage as a potent spell for its holder to recite and strictly follow. So, they steer away from unwanted pregnancy and STDs.

Furthermore, on Halloween, the night with high chance of after party sex, Yell BKK organised a special event to distribute free 5,000 pieces of 'Yan-Pok-Pong' condoms at entertainment venues. Handed out by 'Mae Nak Phra Khanong', Thailand’s most famous ghost who died with her unborn child, to create awareness of correct condom usage before they will be haunted.


Agency / Creative
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Categories: Pharmacy, Contraception and Lubrication

YELL ADVERTISING, Wed, 21 Dec 2022 13:12:03 GMT