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Clemenger BBDO Invites You to Conquer the World in the Toughest Ford Yet


Clemenger BBDO Invites You to Conquer the World in the Toughest Ford Yet

Ford has launched the Next-Gen Everest with a new campaign inspired by the car’s namesake. Like the mountain, the Next-Gen Ford Everest evokes a sense of exploration, curiosity, and adventure in its owners, with the capability and versatility to conquer anything.

Developed by Clemenger BBDO, the campaign celebrates Next-Gen Everest owners who throw themselves into whatever challenge lies in front of them, no matter how big or how small. Whether that’s some serious off-roading or navigating tricky garages, the Next-Gen Everest covers all bases. 

Jim Curtis, chief creative officer at Clemenger BBDO added, "The next-generation Ford Everest has been built to handle whatever challenge modern life throws at us. From climbing a rugged mountain, to even the more daunting task of organising a 6-year-old's birthday party."

John Hatzimanolis, general manager - marketing communications at Ford Australia added, “The next-generation Ford Everest offers both rugged capability and uncompromising versatility, making it a compelling proposition for families with an adventurous spirit who need a vehicle that matches every challenge of modern life.”

The Next-Gen Everest campaign is running across TV, OOH, social and digital.


Agency / Creative
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Clemenger BBDO Sydney, Wed, 12 Oct 2022 00:21:01 GMT