Earlier in the Fall, Citizen launched a new brand identity, with a renewed commitment to its values of setting the standard, championing equity and doing what’s right. Today, Citizen moves one step further in that commitment with the launch of its Inclusive Influencer Index report. 

Below are a few key facts from this report:

• WHY: The value of influencer marketing is clear, but many companies still struggle with building authentic relationships with diverse consumers. The team were frustrated with the lack of data on how ethnically diverse consumers use and engage with a brand’s marketing. This report aims to address that. 
• HOW: Citizen surveyed nearly 2500 ethnically diverse consumers and led focus groups with ethnically diverse influencers across North America. 
• WHAT: Citizen's research revealed four cornerstones of creating trust-centred, authentic, inclusive influencer marketing: connections, channels, content & commitment.