Finding your Groove now has a whole new meaning, with the launch of the All-New Chevrolet Groove accompanied by the creation of its very own, brand-new music genre.

Devised by Commonwealth // McCann, ME-Pop – Middle Eastern Pop – creates a head-nodding, foot-tapping sound through epic combos of artists with each track, inspired by Groove’s own epic combo of standard features.

Launching with ‘Balash Ana’, a hero track from Flipperachi ft. Carmen Soliman, and a series of energetic, dance-tastic videos, Groove is marching to its own beat with a totally different type of car launch.

New tracks powered by the Chevrolet Groove and featuring new artist combos will be dropping in the coming weeks.