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Chevrolet Arabia Gets Your Groove on with a Brand-New Music Genre


Commonwealth // McCann creates 'ME-Pop' to launch the All-New Chevrolet Groove

Chevrolet Arabia Gets Your Groove on with a Brand-New Music Genre

Finding your Groove now has a whole new meaning, with the launch of the All-New Chevrolet Groove accompanied by the creation of its very own, brand-new music genre.

Devised by Commonwealth // McCann, ME-Pop – Middle Eastern Pop – creates a head-nodding, foot-tapping sound through epic combos of artists with each track, inspired by Groove’s own epic combo of standard features.

Launching with ‘Balash Ana’, a hero track from Flipperachi ft. Carmen Soliman, and a series of energetic, dance-tastic videos, Groove is marching to its own beat with a totally different type of car launch.

New tracks powered by the Chevrolet Groove and featuring new artist combos will be dropping in the coming weeks.


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Genres: Music & Sound Design

Categories: Cars, Automotive

McCann EMEA, Thu, 25 Nov 2021 08:42:58 GMT