Cheil Worldwide welcomes Alejandro Di Trolio as it’s new Executive Creative Director for Spain, who will be reporting to Worldwide Spain CEO Kelly Kim. Di Trolio will lead the creative department with brands such as including Samsung, Hankook and Carrefour.

Di Trolio’s aim is to further boost the agency’s digital reputation by expanding creativity around data and technology. Di Trolio says: “Cheil is one of the most exciting agencies in Spain, the mix between creativity and technology is something that attracted me from the beginning. Now, my mission is to generate the next step in digital creativity, data and innovation at the agency through a team with fresh skills to face upcoming challenges.”

Di Trolio comes from Good Rebels and has led original campaigns including 'Toyota - Start the Impossible', IKEA social media work and Coca-Cola’s innovation IoT products. He’s also been involved in claiming a suite of awards including 'El Sol Silver' for Pepe Jeans 2019 and ADCE 2019 with 'IKEA - Stories to Sleep'.

“We are excited to have Alejandro on board. As a new wave of creativity emerges that thrives on data and digital, Alejandro’s unique digital and technical knowledge will help push our previous creative successes, to develop to the next level of creative product in Spain,” says Malcolm Poynton, global chief creative officer, Cheil WW.