Thu, 08 Sep 2022 09:37:57 GMT
To illustrate how the right technology can take the drama out of work, regardless of ‘where’ the drama occurs, Canon USA, Inc., a leader in digital imaging and hybrid workplace solutions, today is launching a new integrated marketing campaign, ‘Harmony at Work,’ in partnership with McCann Detroit and global media agency MRM Media. Rooted in the insight that in a world of chaos and drama, what the workforce seeks above all is harmony, the campaign features a variety of Canon’s products and solutions that can be used at home, in the office, at school, or anywhere in between.
“We are introducing the ‘Harmony at Work’ campaign to inspire the public by showcasing a range of available solutions that we have developed in recent years, in some cases in response to the pandemic, to meet evolving customer needs,” said Isao ‘Sammy’ Kobayashi, senior vice president and general manager of Canon USA, Inc. “Innovation is at the centre of Canon’s D.N.A., and we are leveraging our core input and output technologies in exciting new ways, and through new service offerings. By launching this new marketing initiative, we hope to creatively and effectively demonstrate how Canon truly takes the drama out of work.”
Canon’s core audience for the campaign comprises the difference-makers in today’s society who are shaping the evolution of work and leading daily in their personal and professional lives. This group of innovators are not constrained by any boundaries or labels, and can include parents, students, entrepreneurs, small business owners, IT decision makers, side hustlers, and more. The cohort is highly resilient, battle-tested, and focused on removing drama and increasing the harmony in the workplace.
In addition to exciting, non-traditional and native media activations that will reach Canon’s target audience over the course of the campaign through new channels and experiences, ‘Harmony at Work’ will feature a series of TV spots starring American actor and comedian Brett Gelman, known for his roles in current hit TV shows and feature films. Each ‘Harmony at Work’ spot will focus on a dramatic scenario, taking place either at home, at a business, or at college. In each instance, Brett’s character faces a challenge with work, and Canon has the solution.
“Canon’s ‘Harmony at Work’ pitch drew me in immediately due to its personal relatability,” said Brett. “The pandemic has created drama for actors like myself, as media has been disrupted probably as much as any industry. It was fun to engage in a variety of personas and to discover how Canon can provide a work solution to every work drama. My father sold Canon cameras back in the day, so I know first-hand the impact the brand can have.”
Harmony at Work Spots:
Genres: People, Dialogue
Categories: Printers and Ink, Consumer ElectronicsMRM Detroit, Thu, 08 Sep 2022 09:37:57 GMT