Wed, 18 Jan 2023 14:23:07 GMT
BUNTIN, the lead agency for Chinet – a leading disposable tableware brand – has launched a series of short documentary films celebrating the special connections and experiences that only happen when we get together with others. Featuring inspiring social groups across the U.S., the national campaign called “Here’s to us, all of us” is a powerful and timely reminder of the power of community – and unity.
From ‘The Tap Chicks’ in California, a group of charismatic seniors who support each other through tap dancing; to ‘The Mushroom Club of Georgia’, a multi-generational group who find common ground through nature; to the ‘504 Boyz’ from New Orleans, a group of black urban cowboys who cook together, ride together and heal together – the films celebrate diversity and offer an uplifting snapshot of gathering and commonality across the nation right now.
“The Chinet brand is a quintessential one that is so much more than what we hold in our hands,” said BUNTIN president and chief creative officer, Dave Damman. “It’s a brand that bonds us together. These personal stories of who we are – and the genuine relationships we share – are the magic in the product.”
Shot with director Lance Oppenheim, the project involved an extensive grassroots casting across the country to find the three groups that appear in the films. “The idea that we’re more alike than we are different was intriguing,” said Aron Cleary, executive creative director at BUNTIN. “We were touched by these groups’ stories – and the way they support each other through thick and thin. It made us want to start our own group!”
A series of commercials on OTT and CTV, as well as in digital placements, will drive the short documentary films. The campaign launches on January 16th, 2023.
The full campaign can be found here.
Categories: Corporate, Social and PSAs, Diversity and InclusionBUNTIN, Wed, 18 Jan 2023 14:23:07 GMT