BUNTIN agency is launching a new campaign for CITGO to grow brand affinity among consumers and generate store traffic during peak summer travel times.

“The world is gradually opening up, and people want to be close again,” notes Jonatan Maldonado, SVP, executive creative director for BUNTIN. “CITGO is in the perfect position to be part of this cultural movement because taking a trip in a car – a short or a long trip – is a quintessential American aspect of being together as a family or as a group of friends.”

Together with animation company SCHOLAR and music house PAPAMUSIC, the playful and inspirational campaign features highly crafted animation, sound design and an original song performed by Loli Molina —all capturing the big and little moments we experience when we explore together and adventure together. So, “Let’s Go Together.”

The new campaign launched on May 23, 2022, and includes paid social media, online videos, broadcast radio, digital display banners and out-of-home.