BBDO LA and AT&T's new college football campaign has launched, premiering last weekend, leading into the AT&T sponsored College Football Playoff National Championship. 

College football isn’t just for Saturdays anymore, but rather a non-stop fandom obsession all season long that requires a network that can keep up. The new national campaign - 'Too Much College Football Is Never Too Much' – highlights some of the extreme lengths college football fans go to in order to stay connected to their favorite teams and the season’s biggest moments. For example, in one spot, a short goal line drive interrupts a wedding and an inopportune time when the officiant asks if anyone has any objections. In another, a caddy is streaming during a golf tournament. With AT&T 5G, too much is never too much. 

The campaign will run starting Saturday, November 5th through the National Championship game on January 9th. The unlisted