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BBDO Dublin Named Finalist for Best Experimental Metaverse at 12th Annual LOVIE Awards


Learning Portal created for the RSA continues to pick up global recognition as a ground-breaking educational metaverse

BBDO Dublin Named Finalist for Best Experimental Metaverse at 12th Annual LOVIE Awards

BBDO Dublin announced today that it has been named a finalist for Best Experimental (Metaverse) at the 12th Annual Lovie Awards. 

As a finalist, BBDO Dublin are also eligible to win a Lovie People’s Choice Award, which is voted online by fans across the globe. From now until Thursday, October 6th, Irish voters can show their support by voting at and in doing so help spread the message about this new 3D road safety educational tool. 

The Road Safety Authority Learning Portal is now available to primary and secondary schools across Ireland, to teach road safety to kids. It is Ireland’s first branded metaverse and the world’s first metaverse for road safety education. 

It is a road safety educational metaverse that brings users through a 3D road safety adventure online for students to learn about the importance of road safety in a fun & virtual environment, much like popular online games such as ROBLOX and Minecraft. Different themed rooms allow you to experience the dangers of using mobile phones while driving, falling asleep at the wheel, speeding (in a space simulator!) or a chance for young students to meet the Seatbelt Sheriff. The experience is Ireland’s first officially branded metaverse, and is available for schools to book online here

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for digital excellence. IADAS, which selects the Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, Renay Richardson (CEO of Broccoli Content), actor/writer Stephen Fry, Vic Hayes ('Father of Wi-Fi'), Artist George The Poet, Eliot  Higgins, (founder of Bellingcat), Alexander Ljung, founder and CEO of Soundcloud and actor/producer Ashley Walters.  

“BBDO Dublin and The Road Safety Authority have excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Jury chairman of IADAS. “This award is a testament to the skill, ingenuity and vision of its creators.” 

“For an agency with an unparalleled creative heritage, this metaverse learning hub is evidence of the new agendas we continue to set for our industry, and, hot on the heels of our ground-breaking VR experiences, is a continuation of BBDO Dublin's ongoing innovation agenda,” said Shane O’Brien, BBDO’s executive creative director. “Everyone should vote for it”, he added. 

The 12th Annual Lovie Awards was its most competitive season yet, with nearly 1,000 entries from over 30 countries, with only the top 20% chosen as Finalists. Winners will be announced 2nd November 2022 in a special virtual celebration. 

People are encouraged to show their support at 


Agency / Creative
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BBDO Dublin, Wed, 28 Sep 2022 16:39:20 GMT