BBDO North America
Thu, 22 Dec 2022 17:00:00 GMT
As any good college football fan knows, the obsession is real. Especially heading into CFB playoffs. And since this modern fandom is non-stop, we needed to reassure fans that AT&T 5G can handle all of it and keep them connected to their teams all season long. Our national campaign, 'Too Much College Football is Never Too Much' is the perfect expression of this extreme fandom.
In the latest film “The Launch,” an astronaut resorts to some creative antics to delay the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish, demonstrating that with AT&T 5G, too much is never too much.