The One Club for Creativity
Tue, 05 Oct 2021 13:16:48 GMT
Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of advertising and design.
Using the theme 'Creativity 101 - Each Cube Has a Story to Tell', the campaign from DDB Paris focuses on how creatives go through all states of mind when searching for an award-winning idea, and depicts the unique story behind a great piece of work. A playful approach is used to illustrate the creative process and deconstruct the work to reveal what went into it.
The campaign will feature a number of both well-known and up-and-coming illustrators, graphic designers and other creatives from around the world, each conveying what went into one of their great ideas, their search for inspiration, and all the secret ingredients needed to generate amazing creative work.
“Behind each one of the iconic ADC Cubes hide unique stories - stories of passion, creativity, resilience, doubt and triumph”, said Alexander Kalchev, chief creative officer, DDB Paris. “To celebrate the incredible diversity of stories behind the Cube, we decided to put the creative community at the heart of our campaign, paying tribute to their creativity through a series of visuals that are as unique as the creative process.”
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 31st, 2022, with extended deadline of February 18th, 2022 and final deadline March 4th, 2022. No physical entries will be accepted this year due to the ongoing pandemic, all entry media must be uploaded into the online entry system.
Tiered pricing, special awards
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
Other highlights of ADC 101st Annual Awards:
ADC 101st Annual Awards juries will be announced shortly. Judging will be conducted online, starting in March 2022, with finalists announced in May. ADC 101st Annual Awards Gold, Silver and Bronze Cube winners will be announced during Creative Week in May 2022.
The One Club awards shows each have their distinct focus: ADC Annual Awards juries look to champion excellence in craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution.
Unlike for-profit awards shows, The One Club is a non-profit organisation that puts revenue generated from awards entries back into the industry in the form of programs under its four pillars: Educations, Inclusion & Diversity, Gender Equality and Professional Development.
These programs include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, ONE Production free training program to bring greater diversity to the production side of the business, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, Creative Leaders Retreats, Mentor & Creative providing mentorships at agencies for nearly 200 young creatives, bi-annual Saturday Career Workshops for high school students and more.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honouring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.