adam&eveDDB has hired senior WPP executive and former Geometry UK CEO, Sarah Todd, for the role of client strategy and integration lead.

Reporting to adam&eveDDB chief executive Tammy Einav, Sarah will lead on transformation and future fit marketing solutions for clients across the agency. 

In her previous role as growth and integration lead for WPP’s Team Unilever, Sarah worked across the Group together with its Agency Teams whose brands include Dove, Hellmann’s, Comfort, Lux, Ponds and Vaseline. Her role focused on bringing growth and integration across disciplines and in emerging areas such as e-commerce and technology. 

Prior to her time at WPP, Sarah was UK chief executive of brand activation agency Geometry for four years. She was previously shopper lead at Saatchi & Saatchi X, where she worked on Procter & Gamble campaigns including Pampers One Pack One Vaccine campaign fighting childhood tetanus, and led the Teams working across the Ariel, Olay and Wella brands as well as the retail launch of Oral B paste globally. She has also worked on Heineken’s Champions League global brand activation.

Sarah Todd, client strategy and integration lead at adam&eveDDB said, “adam&eveDDB has it all – the most enviable creative reputation, an incredible portfolio of brands, an innate generosity of spirit and hunger to be the best year after year. I can’t wait to partner closely with the team to bring the full breadth of adam&eveDDB’s brilliant capabilities and talent to their impressive array of clients.” 

Tammy Einav, CEO, adam&eveDDB said, “Sarah has a hugely successful track record of leading transformation strategies for clients. We are incredibly lucky to be able to offer this level of expertise within our agency to guide clients to find effective solutions across multiple capabilities.”