Volkswagen is spotlighting that its SUVs are better experienced than explained in a new campaign via DDB Sydney that asks, “Isn’t it time you SUVW?”

The campaign depicts owners’ reactions to experiencing the range of features of a Volkswagen SUV such as the T-Roc, T-Cross, and Tiguan Allspace. 

The hero spots, including a 60”, two 30”, and two 15” versions, show a man faced with the pressure of a reverse parallel park in front of his date, a pair dressed as an NFL player and astronaut for a party, a family stuck in traffic, and a man driving his partner who is in labour to the hospital. 

Each has a moment of realisation – they shouldn’t have waited so long to experience a Volkswagen SUV.

“Don’t kick yourself for not owning a Volkswagen SUV sooner,” the spots reassures.

The campaign is running across TV, outdoor, digital, social, and owned channels.