Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

A VW SUV is Better Experienced than Explained


A new campaign from DDB shows why the brand is a uniquely helpful experience

A VW SUV is Better Experienced than Explained

Volkswagen is spotlighting that its SUVs are better experienced than explained in a new campaign via DDB Sydney that asks, “Isn’t it time you SUVW?”

The campaign depicts owners’ reactions to experiencing the range of features of a Volkswagen SUV such as the T-Roc, T-Cross, and Tiguan Allspace. 

The hero spots, including a 60”, two 30”, and two 15” versions, show a man faced with the pressure of a reverse parallel park in front of his date, a pair dressed as an NFL player and astronaut for a party, a family stuck in traffic, and a man driving his partner who is in labour to the hospital. 

Each has a moment of realisation – they shouldn’t have waited so long to experience a Volkswagen SUV.

“Don’t kick yourself for not owning a Volkswagen SUV sooner,” the spots reassures.

The campaign is running across TV, outdoor, digital, social, and owned channels.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
DDB Sydney, Tue, 22 Nov 2022 22:11:33 GMT