An Post, Ireland’s national postal service, has launched a magical new creative campaign that demonstrates the importance of sending love to your nearest and dearest this Christmas.

Taking inspiration from the much-loved novel ‘The Wonderful Wizard of Oz’, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he is without a heart and goes in search of one.

Developed by creative agency Folk Wunderman Thompson, 'Send from the Heart. Send Love' sees the Tin Man unable to get into the Christmas spirit. The campaign highlights the joy and connection that can be delivered by sending from the heart and posting a card or parcel this Christmas. The song used on the TVC is by music artist Lyra, called The Magic of Christmas.

Julie Gill, commercial marketing director, Mails and Parcels An Post said, "As an island nation Ireland is renowned for staying connected by way of post. Sending a card is such a simple way to tell someone they are loved this Christmas. This campaign captures the impact that sending and receiving a card can have and how special it can make you feel. And Lyra’s beautiful voice and lyrics add to the magic”

Enda Kelly, managing director at Folk Wunderman Thompson said, “Sending a card to someone at Christmas is such a simple act yet we often overlook the emotion and happiness it can bring to the recipient. Unfortunately, now many people simply send a text, a DM or even a few emojis to friends or family to say Happy Christmas. So to drive demand for stamps, our strategy was to elevate the emotion that receiving a card can bring and in doing so inspire people to send post to those that matter most.”