Tony Liu

Chairman & Chief Creative Officer - M&C Saatchi aeiou

Tony Liu
With over 30 years’ experience in advertising and had assumed the posts of Executive Creative Director in several international networks such as Grey China、BBDO Greater China & Ogilvy Shanghai. In 2003, Tony founded aeiou, the pioneer of boutique creative agencies in China. In no time, aeiou rose to become the hottest name in China’s advertising industry.

Tony is one of the 25 creative people to receive the Creative Achievement Award for Asia Pacific
Region from the New York Festival.

In 2013, M&C Saatchi acquired aeiou, changing its company name to M&C Saatchi aeiou, to be
responsible for all its business in the Greater China area.

Tony’s design work is collected by the Museum of Modern Art in The United States, and his advertising
works have won almost all the international advertising awards.

His work is published by Thames&Hudson London and New York in "CREATIVE ADVERTISING-

He has also served as judge in many international and domestic advertising awards, participating and
serving China International Advertising Festival as Jury President through a consecutive of four years
from 2015 to 2018 in conjunction with China 4A Creative Award In 2018. From 2017 to 2019 Tony was
appointed by London international awards as the only representative from the Greater China Area in
the final judge panel for its Design Awards took place in Las Vegas.

He is also Visiting Professor at Nanjing University, Master Tutor at Zhejiang University.