Makosha Maja-Rasethaba is a partner and head of strategy for M&C Saatchi Abel, Johannesburg.
Her career has been built on a deep passion for consumer behavior and advertising, and today her
strategy is instrumental in the award-winning work that M&C Saatchi Abel does for clients such as
Nando’s, Lexus, Standard Bank among many more.
Having started out as an event producer in her first job, her ambition and obvious talent saw her rise
to account manager, and within 18 months she switched to strategy. She joined M&C Saatchi Abel in
2012 and has been part of the leadership collective that has steered the rapid growth and prominence
of the agency.
She is a strong advocate of deep understanding of the consumer context and behaviour. This is
fundamental in creating brutally simple solutions that resonate with consumers, while working to grow
brand equity, grow the top line and increase the market share of clients. Makosha is part of the
inaugural M&C Saatchi Mirror Board which champions diversity across the agency network and sits
on the M&C Saatchi Group Executive Committee since May 2020.