Ana Noriega, with more than 15 years of experience, joined FCB in 2015. Thanks to her talent and results, she was promoted to CCO in 2019. Since then, her goal has been for the agency to continuously adopt tools and platforms that help satisfy the needs of communication of our brands and promote talent regardless of gender.
She has developed great ideas for local, regional and global brands such as: Bissú, Lala, Kinder, Clorox, Clash Royale among others. Previously, she developed campaigns for Mattel, Kellogg's, Mars, Johnnie Walker, Coca Cola, KFC, MD Anderson Cancer Center, Huggies, MMYT, SC Johnson, Don Julio, Pepsi, Alka Seltzer Boost, Sports Forecasts, Bud Light. She also collaborated for advertising agencies such as: Ogilvy & Mather, Leo Burnett, and BBDO.
In 2014, she was part of the Young Lions Mexico jury to select the creative teams that would represent Mexico during that year. She was also invited to start a creative studio that would be part of Mobto.
During 2020, Ana Noriega developed ideas, campaigns and creative methodologies with the FCB Mexico team, to help brands cope with the crisis caused by the COVID-19 virus. Such is the case of "Comes tú, comemos todos" for MYT group, focused on helping 1,500 waiters whose jobs were at risk. “Vitamin X” for the reopening of Grupo Xcaret's parks. She also developed a campaign for Autozone, promoting the importance of the store's services and security protocols, among others. She also lead and won with the FCB team the BMW pitch, the biggest of the year.
She participated as a jury in El Ojo de Iberoamérica and Effie Latam 2019, in 2020 she was jury in El Círculo Creativo de México and in this 2021 she has been jury in The One Show by The One Club for Creativity and D&AD. Ana will be jury in AD STARS and international advertising festival which combines creativity with cutting-edge technology and FIAP the festival that has recognized creativity in all advertising formats in Latin America.
Noriega has incorporated technology and innovation into her creative process that have enabled her to develop pieces that have been awarded at local, regional and international advertising festivals such as: Cannes, One Show, Effies, FIAP, Sol de Iberoamérica, Yahoo Big Idea Chair , Creative Circle.