Born in 1984 and based in Dubai, Tahaab is the lead strategy officer for McCann Worldgroup across the MENAT region, and he is part of the Strategy ExCo for McCann Worldgroup globally.
Possessing experience spanning Middle East, Africa, Turkey and Asia, he has worked on leading global and regional brands across categories. He has developed several models and frameworks for creative briefing, connections planning, brand activation, shopper marketing, creative use of data and for CSR platforms that have led to effective and awarded work.
He holds a particular passion for the finance category and financial brands and believes they can be immensely rewarding as proven by the range of work done by the agency in MENAT in the category.
As far as achievements go, he has won over 550 regional and global awards across Cannes, Effies, NYF, D&AD, Andy's, Clios, LIA, Midas, WARC, Dubai Lynx, One Show, among others, including a record of 180+ Effies. Today, he is the most awarded strategist in the MENAT region and is the first winner from MENAT of a Global Effie and a WARC prize.
His strategic leadership has led to FP7 McCann, from MENAT, being ranked The World’s #1 Agency for Creative Effectiveness in the WARC Effective 100 rankings and The Most Effective Agency globally in 2016 and in 2020 in the Global Effie Index (a first for the region). He has also led FP7 McCann to be Effie Agency and Network of the Year, for 7 years consecutively, from 2013 to 2019 in MENA. In 2019, FP7 McCann became most awarded agency for strategy, globally.
He is the first MENAT juror on the Global Effie, WARC Global and 4A’s Jay Chiat stages and has judged at global award platforms such as One Show, New York Festivals, One Show China, AdFest, AdStars, Crestas, Midas, AME, MENA Effies, WARC Media, WARC MENA, Immortals and PHNX.
He has spoken at events worldwide (including Cannes Lions) and acts as a creative mentor for young marketers, advertisers and start-ups on all things to do with creativity and marketing in today’s constantly evolving world.
In his spare time, he is also an award-winning ad film director, writer, and lyricist. And in his time away from the industry, he loves being dad to two little girls, enjoys gaming, enjoys learning from movies, and expresses himself through photography and spoken word poetry. He also runs his own start-up and an NGO dedicated to his mom.