Indian marriages, at every strata of society, traditionally see guests come bearing cash gifts, called a ‘Shagun’.

Most of these cash gifts are in multiples of Rs 10’s or 100’s, and in round numbers. But as per tradition, the Shagun should never be a round figure. Which is why they are always accompanied by a 1 Rupee coin, for this addition signifies prosperity and continuity for the couple.

Guests usually put this cash or ‘Shagun’ in a special envelope, or a ‘Shagun Ka Lifafa’ - which for convenience already has a one rupee coin attached.

Ujjivan Small Finance Bank, champions the financially unserved and under-served. Our eureka moment was using reimagining this age-old lifafa as an account opening form.

When women opened the envelope, they realised they were receiving more than a cash gift. Because they could now open an account with just that one rupee!

Ujjivan Small Finance Bank - Shagun Ka Lifafa

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