Budweiser found a way to prevent basketball culture from being smashed by new buildings. We overcome the law, with the law itself, by hacking the system with art. According to Brazilian law: “A place of public interest with artistic value is considered public heritage and cannot be demolished”.

We have created an open-source method that allows people to turn street courts into cultural heritage sites. On our hub, anyone could register a street block and find an artist to create a piece of art for that specific court. So by filing a cultural heritage application, anyone can make a street court unbreakable.

In other words, it wasn’t the art just for itself. For the first time, the art was used as a legal argument to make basketball street courts and basketball culture unbreakable.

Budweiser - Unbreakable Courts

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