This summer, we introduced the world to the miniature singing extraordinaire thart is the Funkin Queen, in our first, quite literally, all singing and dancing campaign for Funkin Cocktails.

Our pocket-sized queen appeared in living rooms, countertops and refigerators in order to tell the world that even the smallest wins are worth celebrating with a delicious cocktail.

Expanding out across film, social, OOH, print and POS, we brought some musical mayhem into people’s homes and turned summer time into Funkin time.

To date, the campaign has been incredibly successful. Awareness for 18-34 has increased drastically to 43%. And supermarket awareness is now at 62.8% since the launch of the campaign. Trial for 18-24 is also up to 36.8% compared to 23% before the campaign.

The campaign will go again over Christmas with the launch of a new TVC as well as supporting OOH.

Funkin Cocktails - Funkin Queen

CREDITS

Gold partners