SYNOPSIS / NOTES :

The Metaverse is for use, not for show.

The metaverse event itself as the tool to create the best experience for the consumers. On the other hands, metaverse is on the trend for some times but no one would have ever made it worthwhile. Therefore, CP Bologna created the first and the most worthwhile and worthy metaverse in the world.

CREATIVE STRATEGY AND EXECUTION :

CP Bologna started off with the seamless experience marketing campaign collaborated with Mew Suppasit the rising star who has fans from around the world. The product and the presenter are promoted through the key message ‘CP Bologna is a must for party’(drinkers). Then the integrate marketing plans were well executed from Offline (TVC, Billboard) to online (Video Ads, PR and KOLS) to create a massive awareness

before ended the campaign using the most worthy tool to throw a party for the presenter’s fans around the world. In addition, the biggest fan meeting in the world on Metaverse where all the fans can enjoy its customized experience with each other and also with their idol throughout the metaverse space.

EVIDENCE OF RESULT :

- 3,000 exclusive fan meeting seats were fully booked within 2 hours
- Campaign hashtag was tagged on twitter for more than 1.5M times in just 30 minutes
- Reaching No.1 Twitter trends in 3 countries (Thailand, Vietnam and Sigapore)
- Reaching No.3 Worldwide Twitter trends
- The product sales reached the highest number of its sales history

CAMPAIGN GOALS :

To create a massive awareness for the product

To create the most worthy experience fan meeting party for the presenter’s fans

To skyrocket the sales for the product through ‘Metaverse’

CAMPAIGN SUMMARY :

First ever ! CP BOLOGNA Created the seamless integrated marketing offline to online and throw the fan meeting party on METAVERSE that brought you the worthy experience party

where you can customized your characters, enjoy activities and interact with your idol wherever you are. Moreover, It is not only to create the best experience for consumers, but also to generate the most product sales growth in the history of CP Bologna.

MARKETING CONTEXT :

Besides choosing a presenter with a strong fan base, building a relationship with the audience is also crucial. From previous campaign experiences, CP is well-versed in using Twitter to interact with audiences. Interacting with the audience is not just about marketing or advertising. It’s about listening to the needs of the fans, giving the details that fans want to know, and helping them solve the problem. This is because the audience is the core of the Metaverse campaign’s success.

CPF Food and Beverage Company Limited - MetaWORTH

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