If there’s two things Australia has in abundance, it’s sunshine and beer...

On the 31st March 2021, VB launched the Solar Exchange, a ‘peer to beer’ energy exchange program that sees Aussies able to exchange their excess solar energy for cases of VB.

Usually households with solar panels sell their unused solar back into the energy grid for a fixed price. Solar Exchange provides them with an alternative choice as to how they can benefit from their excess energy.

For participants, every $30 of excess solar energy accumulated will earn them a case of VB delivered to their door. As VB fans would know, that’s a much better option than paying the recommended retail price of $57. With the typical Aussie household earning around $60-90 per quarter from their excess, they can roughly earn around two to three cases per quarter.

A win for beer lovers and for the environment.

Carlton & United Breweries - VB Solar Exchange

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