From being the first fruit cider to hit the shelves over 15 years ago, to having one of the fastest growing ranges of spirits brands, Kopparberg’s trailblazing and innovative approach to the industry has made it a real first that has lasted.

But Kopparberg's comms had got lost, sometimes quirky, sometimes premium, but never quite hitting the mark. We saw that at it's core Kopparberg's innovative attitude was key to it's enduring popularity, it's free approach to trying new things had helped it become an iconic and loved brand.

From this, we and developed a new brand platform 'To Firsts That Last'. A platform that celebrates firsts which have lasted, provides memorable first experiences, and inspires people to try and share their new firsts.

To launch this new brand platform, we looked back at the history of the High Five from it’s origins in a 1970’s baseball game, through the last 5 decades to today with a blockbuster 60" TV ad.

To ensure the film felt as authentic and cinematic as possible, each of the scenes features wardrobe from specialist costume houses, and was shot on cameras and film true to the era they were set in.

The brand platform was explored further through outdoor and digital, where we showcased our memorable firsts our consumers had made with a Kopparberg in hand.

After one of their most successful Summer's, planning for the second year of the campaign is well under way. Get ready for another year of firsts that will last!

Kopparberg - To Firsts That Last

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