Fold7 have unveiled a new edit of Nicolai Fuglsig and MJZ’s film for Carlsberg’s Danish Pilsner, which promises to deliver on the brewery’s revised focus on quality over quantity. The spot stars Danish actor Mads Mikkelsen, who continues to personify the brand’s 173-year Danish heritage, having been the face of the brand for the past two years.

Rowing through the fog of a secluded lake, the film star docks at a pier where he is greeted by a servant with two golden Carlsberg brews. As Mikkelsen prepares to take a sip he drops an ominous hint on the whereabouts of his predecessor as bubbles appear below the surface of the water behind him.

Our score for the spot creates a grand, foreboding atmosphere through a series of ominous strings swells, before a playful, twinkling staccato partners the climactic, mood-breaking punchline.

Carlsberg - The Lake

CREDITS

Nicolai Fuglsig

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