This film produced for Allianz is part of a campaign that celebrates its 28 year-long sponsorship of the Allianz Leagues (Gaelic football) and explores how sport at all levels can inspire people to be courageous in their day-to-day lives.

Using the theme of Courage Versus Fear the commercial follows a series of people as they experience fear in their daily lives. Be it performing in front of judges or going on a date, it portrays fear as a tough opponent that forces us to play it safe.

As the ad progresses, courage starts to get the upper hand over fear on the scoreboard – it shows how with some courage, people can become unbeatable. It also shows how lessons learned playing sport can be applied to life and how sport can help people find courage in all aspects of their lives.

This campaign builds on previous campaigns where we told the stories of Minister Donogh O’Malley and Paralympian Ellen Keane. Both were faced with major moments when they could have given in, but instead chose to stand up and be counted. We see courageous moments in every Allianz Leagues game nationwide and wanted to show how a small moment of courage can change everything. A reason why Allianz has supported the Leagues for 28 years. It can help us find the courage to live our lives fully.”

Damian Hanley, creative director, “There are two great forces in our lives that are constantly battling it out: fear and courage. We all grow up learning how to find the courage to overcome fear. This is learned through experience. But the lessons that could take years to learn in life can be learned in weeks through sport, and one of the best training grounds is the Allianz Leagues. Allianz is there to support us whether we face big or small choices that impact our lives. This new campaign underlines the message – we cover coverage

Allianz - Fear vs Courage

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