Everyone gets everything delivered now. And while other retailers were racing to become number one in grocery delivery, Walmart wanted to launch their grocery pickup service.

So, we brought in the big guns. We showed America - if Walmart Grocery pickup is good enough for Batman, Cinderella, Bumblebee (and others you’ll have to see to believe) - it’s good enough for you.

Walmart’s Famous Car campaign was an epic cross-over of film and television cars that demonstrated how the service works.

It went viral at launch, with over 20 million views in 24 hours, and 700 million impressions in a week.

And then came the rest. Over 1000 pieces of content. Social. Games. Outdoor. Bus wraps. Radio. And America couldn’t get enough.

Walmart’s e-commerce sales rose 43%, and they received record app downloads. The Famous Cars campaign showed that Walmart’s Grocery Pickup was the Grocery pickup people needed.

Walmart - Famous Cars

CREDITS

Gold partners