Wake The Town and Theodore Music worked alongside Grey London on Lucozade Sport’s ‘Three Lionesses’ reworking one of England's classic football anthems ‘Three Lions’ as part of it’s Fifa Woman’s World Cup campaign.

The new version gets behind England’s women’s team and expresses the trials and tribulations of overcoming prejudices against women in sport.

The original version by Baddiel and Skinner has become synonymous with the male tournament; an iconic banger, chanted religiously at every World Cup since it was recorded in 1996.

‘The Three Lionesses’ is a rework of the original lyrics and music, that swaps the song's low expectations for sexist attitudes about women’s football in general and works beautifully with a orchestral re-recording by award winning composer Tom Player.

The aim of the campaign was to stir up support for the Lionesses, but also inspire a generation to get moving and try football. Whilst recognising the struggles that women's football has faced for years it gives a powerful and empowering message to strike a chord with a new generation of England's fans.

Lucozade - Three Lionesses

CREDITS

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