This film is the spearhead of an educational campaign against racism in sport led by a platform of big brands. The aim is to denounce the attitude of racist users and raise awareness of the suffering of sportsmen and women who have to put up with these comments and change a social trend that is becoming more and more dangerous (racist comments on social media are increasing in all sports and especially in football).

The film is set in Nazi Germany. Our protagonist is an Afro-American athlete who is taking part in the 1936 Berlin Olympic Games. During the whole film we see this athlete walking around historic Berlin and we observe people’s reactions when they see him. They all make nasty comments: a ticket clerk says “you should go back to Africa”. A woman sitting at a café table says “they should put all the black people on a ship and sink it”. A boy in the street says that the black sportsman “looks like a monkey”. Someone in the vicinity of the sports stadium shouts: “blacks are destroying sport”. Our protagonist reaches the Olympic Stadium heartbroken by all the insults. The surprise comes at the end, when a text says that all of the comments seen in the film are actually real tweets from the present day against current athletes.

Iberia, Correos, Telepizza, LaLiga, 11811 & Baviera - Heroes of Today

CREDITS

Gold partners