Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
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Production Company
Los Angeles, USA
A:2210 Broadway ,Santa Monica, CA 90404


Tool of North America is a multiplatform integrated production company with offices in LA, New York and France. Tool, with its truly integrated model, boasts a best-in-class roster of live action, digital and interactive directors. In addition to producing hundreds of television commercials and digital campaigns annually, Tool collaborates directly with top brands like Airbnb, Netflix, and Facebook. Its roster stands at the forefront of innovation for integrated productions and includes legendary motion artist GMUNK (Tron), Ben Tricklebank (Royal Caribbean's "Come Seek Live"), Benji Weinstein(Go Daddy's "TMI"), Golden Globe-nominee Marc Forster (Quantum of Solace, Finding Neverland), Tool's acclaimed founder and director Erich Joiner, and many others. Since its launch, Tool has created work that has won over 400 prestigious awards, including the Emmys, Cannes Lions, The One Show, SXSW, and AICP. In 2015, Tool was named to Creativity's Production Company A-List. @toolofna/