Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Its shareholders are Channel 4, ITV, Sky Media, and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
TV has more to offer advertisers than ever before. In a cluttered media world, with new voices clamouring for advertisers’ attention, TV continues to stand out as proven, trusted and – most importantly – pre-eminently effective.
TV shapes popular culture. The investment our broadcasters make in premium quality TV shows catering to every taste – and available on any screen you wish – creates an advertising environment that is second to none.
From ensuring that the facts about TV are known (and myths challenged) to understanding how and why TV advertising works, explaining how TV is changing, showcasing innovative and affordable solutions and constantly providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help businesses meet their marketing objectives.
In recent years Thinkbox has won a number of industry awards for its research and marketing initiatives. Thinkbox was named Media360’s Industry Body of the Decade and its TV advertising, particularly that featuring ‘Harvey’ the dog, has won several awards. Thinkbox’s most recent TV ad – ‘Tooth Fairy’ – can be seen on screens currently and the sixth TV ad campaign from Thinkbox.
Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence www.theglobaltvgroup.com.