Partners in Crime was created in response to the need for change in the relationship between client and creative agency and to embrace the power of the independent workforce.
Partners in Crime harnesses the power of the independent workforce, eschewing the typical creative structure at a traditional agency for a more decentralized approach that works exclusively with free-agent creatives, planners, and strategists who the founders team up with on projects. It’s an Ocean’s Eleven type model with each entrepreneur’s unique set of skills critical to the outcome of any given marketing “heist.”
PiC helps brands to show up in powerful, meaningful ways. As storytellers, they seek to find the center of gravity for a brand’s story and believe that the power of their creative syndicate can tackle anything. Their passion for bridging the worlds of strategy, design, entertainment, film production, and technology leads to unique activations across all platforms.