Set up in February 2012 by four guys in a café, we had no clients but were full of ambition. Today, we have grown to become the agency-of-record for some of the most prominent and sought-after brands in the region. We are a proven team that has worked together for over a decade in one of the country’s most successful agencies, with an average of 20 years’ experience each, leading international and local accounts. Part local and part global in ownership, we belong to the world’s largest independent network with 23 offices worldwide. This unique hybrid model is extremely beneficial to our clients, as it allows us to respond swiftly like a nimble operation, but with the stability of a large network. And our hands-on approach means clients interact only with the four partners and senior teams. Because we like to get things right, right from the start. PHILOSOPHY BRUTAL SIMPLICITY OF THOUGHT It defines the way we work and the work we produce. Because simple ideas enter the brain quicker and stay there longer. But simple doesn't mean easy. After all, it's easier to complicate than simplify. Brutal Simplicity of Thought is a painful necessity. Especially when we're here to make an impact, not just ads.