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M&C Saatchi Abel
Creative Agency
Johannesburg, South Africa
A:9 8th Street, Houghton, Gauteng, Johannesburg, 2198
M&C Saatchi

Associated Companies (54)


M&C Saatchi Abel is a strategic advertising, marketing & communications consultancy. Because simple ideas enter the brain quicker, and stay there longer - we believe in the Brutal Simplicity of Thought. We're based in Cape Town and Joburg, so connect with us to keep up to date with our work, our thinking, our culture and our people.


From full integration to a particular communications discipline, the choice is yours. M&C Saatchi Abel has specialists across a broad spectrum of services, and deploys them in ways that have the greatest positive impact on the brands we work with.


You may think of it as “traditional” advertising, but we see TV, radio, press, print and out-of-home as the perfect opportunity to make big brand statements, in ways that are both relevant and refreshingly unexpected.


Whether retail or e-tail, few agencies have the experience and the agility to manage quick turn-around, high-impact retail campaigns, which is exactly what we do for clients such as Edgars, Nedbank and Our services extend to promotions and POS for MWEB, Yardley of London and Lil-lets, as well as category branding for brandhouse.


M&C Saatchi Abel’s design talent has won gold awards at Cannes, Clios and Loeries, and has been awarded design projects by clients based in Europe, the rest of Africa, and of course, here at home.


If there’s one area in which remarkable change is expected on an almost daily basis, it’s in the fast-moving digital space. From the desktop and mobile Internet to the universe of social media and even the Internet of things, our team is passionate about pixels – and about what they can do to give your brand the edge.


Great work may be at the heart of what we do, but it’s most effective when rooted in simple, sharp and incisive strategic thinking. This is where our ethos of Brutal Simplicity of Thought truly comes to life, and our strategists strive to cut through the fluff and the noise to produce clear, cogent strategies that provide practical and powerful departure points for the creative work.


Darwin said that it’s not the strongest that survive, it’s the ones most responsive to change. At Connect, our channel-agnostic approach provides clients with clear, measurable and objective solutions to complex communication problems. It’s simple, really – as long as we remember that consumers will always connect with content that is relevant to them.


The world of CRM has evolved to a level of complexity that, if allowed to, is potentially paralysing. That’s why we provide simple but very effective CRM services to clients such as the Edcon Group, MWEB and Heineken.


As our CEO Mike Abel says, behaviour is truth. And there’s no better way to invite consumers to experience the reality of a brand – and to raise engagement – than through carefully-planned and executed activations. From Heineken to MWeb, Frisco to Mr Delivery, and of course The Street Store, an open-source activation that has changed the lives of homeless people around the world, our activations have literally brought our clients’ brands into the hearts and minds of the consumer.


From video to photographic, written or online content, we are able to work beyond our advertising skills and to generate longer-format content for your brand.