MISSION The club's mission is to work towards high standards in the production of advertising films. We concentrate in this area because we believe that this translates into real benefits for the market on which producers operate, including all stakeholders of production processes: from film crew members, through producers to creators, agencies, advertisers and consumers. We work for the development and improvement of producers.  We believe that the best solutions are always developed in dialogue and with respect for other market participants. The Advertising Producers' Club operates on the basis of the KPR Code  The Code formulates the values ​​that the associated studies are guided by, defines the general goals of the organization and regulates formal issues related to its running. The Board of Directors is responsible for implementing the current Club strategy, which includes three representatives of member studios and the Club's director who does not directly represent any of the studies and is not formally affiliated with any of them. This structure allows you to maintain the impartiality of the organization and all its activities. The Advertising Producers' Club is a section of the SAR Marketing Communication Association, which brings together companies that deal with professional marketing communication. sar.org.pl Advertising Producers' Club  is a member of Commercial Film Producers of Europe, a federation of European industry organizations of producers of advertising films. cfp-e.com