We are talking about branded content, product placement and advertainment before the technology gave easy access to content with the social networks. With more than 13 years in business, FCB&FiRe Colombia have been working with global and local brands like Coca-Cola, Kimberly Clark, Bimbo or Alimentos Polar. Our way of working starts with understand our client business and his needs, then we cross it with a deep analisys of the audience grouped by belonging sense. After this planning exercise we provide a big idea to impact and engage at the same time. Our NO BRIEF philosophy says "we have to provide what our client want, but also have to provide what our client needs". That´s way we always work ideas from client brief, plus another ones who can go beyond. We are a company thinking in client business.  Creativity is just the begining.  Never finished.