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Creative Agency
London, UK
A:The HKX Building, 3 Pancras Square, N1C 4AG

The Immortal Awards entries

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🏆: Agency of the Year - Sports Business Awards 2022
🏆: Campaign Best Places to Work 2022

Cake is a creative agency breaking new ground in sport and culture.

We operate behind one simple belief - that people’s time is valuable.

This means that we make campaigns which are worthy of people’s time.
Campaigns which exist in the things audiences find meaningful and exciting.
Work with its own cultural significance.
We achieve this through a mixture of expertise, knowledge and passionate fandom.
Our work with brands and rights holders creates impactful new strategies, ideas, activations and programmes which move the cultural conversation forward.

Our Clients 

​We work with some of the most well-known brands and rights holders across sport and culture, including:

Arsenal, Adobe, Aston Martin F1, BT, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Jaguar Land Rover (Rugby World Cup 21/23), JD Sports, Major League Baseball, PayPal, Puma, Sport England and The FA.

Our ground breaking work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.

We're Part of Something Bigger 

We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.

The Havas Group has a talent pool of 20,000+ across 100 countries.

In the UK, the Havas Village (HKX) is made up of 22 agencies based in one location, in London’s Kings Cross.

The unique Village model consists of best-in-class agencies all operating under:
• One P&L
• One Shared Vision
• One Way of Working

Find Out More 

Check us out at: or see what we're up to by following @CakeGroup on Twitter or Instagram.

If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at


Our services and capabilities are delivered by an in-house team across three divisions – Strategy, Creative and Account Management – enabling us to create and deliver truly 360, multi-discipline campaigns, whatever the brief.

Account Management 

       PR & comms

       Social, influencer & culture marketing

       Partnership management and activation

       Live & digital experience and production


       Creative, brand and partnership strategy

       Research, data and insights consultancy

       Measurement and evaluation

       Fan and brand tracking


       Conceptual development

       Art direction, design & artworking

       Editing and motion graphics

       Copywriting and editorial