A Love Letter to Our Industry You made us believe there might be an athlete in everyone You were the voice of a new generation And you taught the world to sing You told us to think different What real beauty is And to stop saying throw like a girl You taught us sick kids weren’t weak That girls could be fearless And a car could be imported from Detroit Then we got lost and confused 6 seconds at a time Making things cheaper, faster and then even cheaper We’ve fallen in love with green bars in research results Clicks, clicks and more clicks Micro targeting until we were so small we disappeared from their hearts We focused on making fake numbers that distract from making people care Lost in a fog of buzzwords, catch phrases and false promises But we know what we can be That impossible is nothing We know what beautiful minds can make We know what it feels like We were told to dream crazy and it’s about time we did