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Big Sync Music
Music and Sound
London, UK


Big Sync Music is a creative music services agency with offices in London, New York and Singapore. We work closely with brands and their creative agencies in the following ways: 

Creating sonic strategies, providing in depth research and identifying partnerships 

Licensing music – stock, bespoke composition and original tracks – working with production houses and composers 

Amplifying campaigns though additional creative content 

Providing extensive creative music searches

Executing multiple rights talent partnership deals

In 2015 we announced a global partnership with Unilever, the second biggest advertiser in the world, making us one of the biggest licensors of music, globally, and opening up opportunities for record labels, artists and production houses to reach new audiences. In February 2019 we joined forces with Songtradr, the largest music licensing platform in the world.  The partnership, an industry first, will give a powerful, data-driven music solution for the brands and creative agencies that we work with worldwide who are looking to truly connect with audiences.

Since Dominic Caisley, Andy Stafford and Phil Lawlor founded Big Sync Music in 2013 we are proud to have been involved in campaigns for brands as diverse as AXE, Cornetto, Magnum, Dove, Johnnie Walker, Lipton, Amazon Prime, Marmite and Persil as well as ASDA, RyanAir and Samsung, Marmite, Knorr and Maille Mustard.  We're also extremely proud to work with some of the most creative agencies in the world.

Big Sync’s involvement has ranged from searching for and licensing the perfect track for a finished film to fully supervising the music on a campaign from its inception. We have helped produce original compositions and worked closely with all contributors. Big Sync has championed and worked with emerging and independent artists such as Novo Amor and Summer Twins as well as established artists like Taylor Swift, Ed Sheeran, Guns N roses, Tiesto, David Guetta and Jack White.  


"Big Sync have not just been a music licensing service, they’ve been a partner to us and our clients. They are smart, agile and creative, and brilliant to work with. They work hard to get under the skin of the brands they work on, and provide a creative solution that works for everyone.” 

James Rowe, Account Director, adam&eve DDB 

 “Working alongside Big Sync has been great - they've given me an opportunity I never could have expected. An encouraging team with a great vision! I feel as though my creative input has been appreciated and I am proud of the work we have done together for LYNX. I look forward to working with them again.” 

Ali Lacey (Novo Amor) 

 “The Big Sync team brings a huge amount of knowledge, creativity and strategic expertise to the table and they are able to customise their offering to match our brands’ specific requirements. We’re already starting to see the results of the partnership and with Big Sync’s guidance, music strategy is now high on the agenda for Unilever and its brands”. 

Jorgen Bartsch, Senior VP, Marketing, Unilever 


From musicians, singers, composers and DJ’s to those with years of record label and creative agency experience - all Big Sync team members are music specialists and each brings something different to what is a collaborative creative process on every brief. What they all share is a passion for music. 

Big Sync team members regularly take part in industry events from panel discussions to speaking at events and joining the juries of awards programmes such as Music Spikes, Music+Sound Awards and the London International Awards.

AXE (LYNX), Persil, Marmite, Pot Noodle, Bovril, Unicef, Samsung, ASDA, RyanAir, Dove, SNOG, Lipton, Amazon Prime, Lloyds Bank, Ponds, Johnnie Walker, TRESemme and many more

London International Award (LIA) 2015:  Use of licensed music - Samsung Gear Circle featuring 'I'm On My Way' by Barbara Dane

Clios Music Award 2016:  Lipton TO 'The Revolution in Tea' - featuring a modern arrangement of Tchaikovsky's 'Dance of the Cignets' by Dom Howard

Music & Sound Awards (MASA) 2016:  Magnum 'Be True to Your Pleasure' featuring ‘Umbrella’ performed by Mechanical Bride

UK Creative Circle Award 2017:  Gold (Film Crafts - Use of Music) for Lipton 'School Bus' featuring 'Love Is All' by The Tallest Man on Earth

D&AD Wood Pencil:  Film Advertising Crafts / Use of Music for Film Advertising / 2017 for Lipton 'School Bus' featuring 'Love Is All' by The Tallest Man on Earth

Music + Sound Award (MASA) 2017:  Best Sync (Online/Viral/Ambient advertising) for Lipton 'School Bus' featuring 'Love Is All' by The Tallest Man on Earth